Web Design

Web design remains integral to the process of digital transformation and competitiveness in a digital world. While a multiplicity of web development strategies are possible, at the centre of your strategy should be a functional website that expressed your brand, performs well in search and converts visitors to active leads or customers. 

 

As we have seen multiple generations of web design philosophy, we tend to follow a conservative approach to design, seeking optimal functionality and conversion results over highly complex visual appeal. While the former should not disallow the latter, we need to remember that the majority of interaction today is via mobile browsers, where the effect of complex visualization is often dampened or limited. 

 

As with all things, however, we keep an open mind and are here to serve you. 

 

Our web design philosophy and approach is the following: 

 

Collaborative Approach

At Navigator Consulting, we believe that the key to designing a successful website occurs when the client has real ownership over the design, ideation and approach. This means that we work closely with you in an iterative design process to ensure your input, understanding and ultimate ownership of the site design and related processes. This is not just theory: we plan and undertake multiple design sessions together with clients. We also ensure that we understand your business model as far as possible in terms of your vision, strategic objectives, business model, value chain and customers. 

 

Customer Focus 

One of the key mistakes many websites make is that they focus internally on the vendor's business model, and ignore the outcomes or issues sought by the vendor's customers. We ensure your customers’ voices, doubts and desired outcomes are represented in the web design and conversion process. 

 

Conversion-Oriented Websites

A visually appealing website is only the beginning. Our focus is on crafting websites that convert visitors into customers. From intuitive navigation and user experience to meaningful calls to action, every element is strategically designed to guide users through a seamless journey that culminates in a desired action: a conversion. Conversions are not simply sales: they can also be customer engagement via filling out a form, downloading a brochure, examining services or signing up for your mailing list.

 

Built-in Search Engine Optimization (SEO)

We fully understand the importance of visibility in the digital landscape. Our web design services include built-in SEO strategies to ensure your website looks good but is also optimized for search engine ranking. This foundational approach helps your site rank higher in search results, driving organic traffic and increasing the likelihood of conversion.

 

Calls to Action (CTA)

Effective calls to action are the heartbeat of conversion. Our website designs incorporate strategically-placed and compelling CTAs that prompt users to take the desired action. Whether it's a "Buy Now" button, a newsletter sign-up form, or a contact request, we ensure that every CTA serves a purpose and enhances user engagement.

 

Adaptive and Reactive Design

In a digital landscape where users access websites on various devices, we prioritise responsive design. Our websites are crafted to be adaptive and reactive, ensuring a seamless and visually appealing experience on desktops, tablets, and mobile devices. This adaptability not only enhances user experience but is also a key factor in search engine rankings.

 

Cross-Browser Compatibility

Your website should look and function flawlessly, regardless of the browser your audience uses. Our designs undergo rigorous testing to guarantee cross-browser compatibility. From Chrome and Firefox to Safari and Edge, your website will appear and function consistently across different platforms, leaving a positive and lasting impression.

 

Light and Fast-Loading Designs

In the age of digital saturation, every second of website loading time counts. Our web design philosophy revolves around creating designs that are visually captivating but also light and fast-loading. By optimizing images, code, and other elements, we ensure that your website loads swiftly, keeping visitors engaged and minimizing bounce rates.

 

Continuous Improvement

Your website is not a static entity; it's a dynamic reflection of your business. We offer ongoing support and optimisation services to keep your website relevant and effective. Regular updates, performance monitoring, and feedback-driven enhancements are integral parts of our commitment to your digital success.

 

Third Party Tools

We ensure that all third-party tools, ranging from Google Analytics and Search Console to Facebook or Google pixels are properly integrated and operating normally. 

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Please contact us for additional information and a discussion of your web design requirements.