Marketing & Sales
Navigator provides a full range of marketing analysis and strategic services. We support the development of all stages of the marketing cycle, ranging from market entry analysis and market research to salesforce development and CRM.
CRM comprises “… strategies and technologies are designed to help organisations build profitable relationships with customers through the collection and dissemination of actionable customer insight across the company." - Microsoft Corporation
Comprehensive market analysis for national and regional markets. We provide detailed supply and demand analysis, competitor profiling, business intelligence, supply chain and distribution structure profiling, packaging and pricing conditions, warranty and after-sales service terms, legal and regulatory review.
Marketing (management) is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives. - Philip Kotler
In a rapidly-changing global economy, we support the strategic development of marketing and sales organisations and departments. Very often, the organisational structure, business processes and staff competencies of a sales department remain static, rooted in past success and different business conditions.