We support the development of corporate marketing strategy, based on a comprehensive assessment of internal and external competitive advantages in specific product and service markets.

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We develop original market research using a mix of different sources:

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• Staff and customer interviews

• Competitor benchmarking

• Sectoral and segment modelling and forecasting

• In-store retail analysis

• Distribution channel analysis

• Brand recognition and metrics analysis

• Margin and pricing analysis

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This is then combined with strategic positioning and analysis to create a comprehensive marketing strategy. Such work includes an interactive approach, including:

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• Market share analysis and simulation

• Sales forecasting

• Pricing sensitivities and market share forecasting

• Entry barrier analysis

• Positioning

• Distribution channel analysis

• Advertising and promotional planning and budgeting

• Salesforce development and compensation analysis

• Budgeting and ROI

• Risk analysis