Content Marketing

As a professional services provider, we have seen first-hand how content marketing creates both online authority as well as a stream of prequalified requests for services. This experience is reflected in our client experience, in both the B2B as well as B2C sectors. 

 

We support our clients in developing and implementing results-oriented content marketing campaigns. We strongly suggest taking a campaign approach which builds consistently over time, rather than a more sporadic on-off approach driven by internal limitations rather than customer requirements. 

 

Some of the elements we factor in to designing and implement content marketing campaigns include: 

 

Audience Definition and Profiling

The foundation of effective content marketing lies in understanding your audience. We conduct in-depth audience research in order to define and profile your target demographic. This deep dive allows us to develop content that captures attention and speaks directly to the desires, needs, and aspirations of your audience.

 

Product-Service Fit

Aligning content with your product or service and customer requirements and aspirations is crucial for establishing authenticity and credibility. We work closely with you to ensure that each content strand and item reflects the unique value proposition of your offerings. This creates a cohesive brand narrative that resonates with your audience and enhances brand trust. This also ensures that your content marketing campaigns are designed to convert into results, not just “post for the sake of posting.” 

 

Keyword Analysis

In the digital world, visibility is key. Our keyword analysis involves identifying and strategically incorporating relevant keywords into your content. This enhances search engine optimisation (SEO) and provides for higher rankings, which in turn ensures that your content is discoverable by individuals actively searching for products or services in your industry. In turn, this ensures a stream of pre-qualified leads. 

 

Content Development Strategies

Content is a strategic asset that reflects your experience, services, abilities and competencies. By describing and distributing this, you have the opportunity to drive engagement and conversions. We recommend investing in content development strategies that include a range of news, articles, podcasts, videos and more. The timing and sequence of content development and distribution should also reflect messaging selection.

 

Content Distribution

Creating great content is only half the battle; the other half is ensuring it reaches your audience. Our content distribution strategies leverage a mix of channels, including your website, social media, email marketing, and content partnerships. We optimise distribution channels based on the preferences and behaviours of your target audience.

 

Content Advertising

We live in an oversaturated media world. As such, a strategic boost is usually needed to maximize content reach. Our content advertising services involve targeted digital advertising campaigns across platforms like Google Ads, Facebook (Meta) Ads, LinkedIn, and other channels. This ensures that your content is prominently and regularly featured in front of your desired audience, increasing visibility and driving traffic to your digital assets.

 

Backlinking

Building a robust backlink ecosystem is essential for search engine optimisation (SEO) and online authority. We implement strategic backlinking strategies to enhance the credibility of your content. This involves collaborating with industry influencers, guest posting, and other white-hat techniques that contribute to the overall strength of your online presence.

 

Social Media Engagement

Social media is a powerful platform for content distribution and engagement. Our social media engagement strategies involve creating a consistent and compelling brand presence on platforms such as Facebook, Twitter, LinkedIn, and Instagram (among others). This includes regular posting, audience interaction, and leveraging social advertising for maximum impact.

 

Monitoring Return on Investment (ROI)

At Navigator Consulting, we believe in the power of data-driven decisions. We use analytics and monitoring tools such as Google Analytics, Google Search Console, SEM Rush and others to monitor the performance of your content across various metrics, including engagement, conversion rates, and revenue generated. This enables us to continuously refine and optimise our strategies to ensure a positive return on your content marketing investment.

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Please contact us to discuss your content marketing strategy and requirements.