
Navigator Consulting successfully concluded a two-day advanced content marketing seminar at the Alassia Hotel in Limassol on 11-12 December 2024. The event aimed to empower businesses and managers with the skills to create impactful video content using live video filming, editing, and cutting-edge AI-powered tools like Synthesia and 11Labs.
This seminar addressed the growing significance of video-based content in today’s marketing strategies, highlighting its increasing importance across B2B and B2C sectors.
Driven by the rapid growth of platforms like TikTok and the expanding use of video across social media, companies of all sizes today remain challenged by the need to move from static to animated or live video marketing. While traditional text-based SEO and content marketing remain crucial, video is becoming indispensable for enhancing user engagement, educating audiences, generating leads, and driving sales.
With video content at the forefront of modern marketing strategies, the integration of dynamic video with SEO best practices such as transcriptions, metadata, and ALT tags will define the future of content marketing.
For industries in Cyprus—ranging from financial services, shipping, and property to tourism, retail, and catering—adopting video and AI-generated content is key to remaining competitive in the digital age.
The attending enterprises represented a cross-section of the Cypriot economy and included leading property developers, legal firms, imported goods distributors and more. Training allowed participants to acquire hands-on experience with the latest video marketing tools and strategies, including:
Crafting tailored messages for diverse audiences and conversion goals.
Mastering video editing and transcript optimisation.
Leveraging AI platforms for cost-effective content creation.
The seminar was followed by a one-day, in-company consultation tailored to each company’s specific needs. Delivered in English, it equipped attendees with the practical skills necessary to implement effective video content marketing strategies.
This training initiative, developed and led by Philip Ammerman, co-founder of Navigator Consulting, focused on equipping businesses with the knowledge to thrive in an increasingly digital landscape. Philip Ammerman is an experienced technology strategist and investment advisor with extensive involvement in the tech sector since 1995.
The seminar was organised by the Cyprus Chamber of Commerce and Industry and supported by the Human Resources Development Authority of Cyprus (HRDA). Navigator Consulting thanks both organisations for their continued trust and long-term support.
Navigator Consulting continues to provide strategic consultancy, procurement support, and digital transformation training across Europe and internationally. For consultancy or training support in these fields, please reach out to us for a confidential discussion on our Contact Us page.
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