Navigator Consulting Group and the Cyprus Chamber of Commerce and Industry are organising a training programme entitled Managing Digital Advertising Campaigns for Small Enterprises. The training provides a strategic approach and specific tools needed for developing and managing digital advertising campaigns on Google, Facebook, LinkedIn and Instagram. The training will be held online (Zoom) on 21 – 22 April from 08:45 – 17:15 each day.
Nicosia, Cyprus: 19 March 2021
Small companies in Cyprus show an increasing demand for online advertising services. However, they face a number of challenges in managing their online advertising spending in areas such as:
Audience Definition and Selection
Messaging
Channel Selection
Calls-to-Action and Conversion
Budgeting, Spend and ROI
Both Facebook and Google offer robust tools for self-managing digital advertising campaigns. These tools are free or low cost, and can be used by everyone with a basic understanding of software.
TRAINING OBJECTIVES
Participants in the course will be expected to master the following knowledge and skills:
Understand the strategic media and advertising cycle;
Adapt this cycle to their own enterprise in the online environment;
Define online customer and other segments and audiences;
Define messaging for specific services that can be promoted or sold online;
Develop their online sales funnel, Calls to Action and messaging;
Develop online advertisements;
Place these advertisements using Facebook, Google, Instagram and LinkedIn;
Budget campaigns;
Monitor the results.
METHODS & TOOLS
The following tools will be demonstrated:
MS Excel for Budgeting
Facebook Advertising
Facebook Audience Insights
Google Adwords Keyword Tool Finder
Google Adwords: PPC
Google Adwords: Display Network
Google Console – Analytics and Backlink Tracker
Google Analytics
Youtube Advertising Framework
Instagram Advertising (on Facebook)
LinkedIn Advertising
Video Editing Software
TRAINING AGENDA
Day 1
Strategic Advertising and the Advertising Life Cycle
Audience Definition
Message Definition and Medium
Technical Copywriting across Message and Content
Setting up a Google Adwords PPC Campaign
Conversion Seminar and Workshop
Day 2
Understanding Display Marketing
Workshop: Creating a Facebook Advertisement
Workshop: Creating a Google Display Advert
Video Advertising
Workshop: Youtube Video Advertising
The Digital Action Plan
CONSULTANCY CONSULTATIONS
Each participating company will have a 1-day company consultation by the trainer. This visit is used to amplify and customise the training content. The in-company training will follow a structured framework and will be implemented together with each management team.
TRAINING FEE
The cost of the training is covered by the Human Resources Development Authority of Cyprus (HRDA). Value-Added Tax may apply to your participation, and will be calculated by the Cyprus Chamber of Commerce and Industry based on the number of participants from your enterprise who will attend the training, and their gross salaries.
TRAINER
The trainer is Philip Ammerman. Philip is an experienced consultant and entrepreneur active in digital transformation and tech start-ups. He has commissioned and managed major digital advertising campaigns, either on a stand-alone basis or in conjunction with wider advertising spend. He is highly proficient in Google and Facebook advertising.
Please view the event website here:
For further information, please contact:
Philip Ammerman
Managing Director