• Ilma Danielienė

Managing Digital Advertising Campaigns for Small Enterprises

Navigator Consulting Group and the Cyprus Chamber of Commerce and Industry are organising a training programme entitled Managing Digital Advertising Campaigns for Small Enterprises. The training provides a strategic approach and specific tools needed for developing and managing digital advertising campaigns on Google, Facebook, LinkedIn and Instagram. The training will be held online (Zoom) on 21 – 22 April from 08:45 – 17:15 each day.


Nicosia, Cyprus: 19 March 2021



Small companies in Cyprus show an increasing demand for online advertising services. However, they face a number of challenges in managing their online advertising spending in areas such as:


  • Audience Definition and Selection

  • Messaging

  • Channel Selection

  • Calls-to-Action and Conversion

  • Budgeting, Spend and ROI


Both Facebook and Google offer robust tools for self-managing digital advertising campaigns. These tools are free or low cost, and can be used by everyone with a basic understanding of software.


TRAINING OBJECTIVES


Participants in the course will be expected to master the following knowledge and skills:


  1. Understand the strategic media and advertising cycle;

  2. Adapt this cycle to their own enterprise in the online environment;

  3. Define online customer and other segments and audiences;

  4. Define messaging for specific services that can be promoted or sold online;

  5. Develop their online sales funnel, Calls to Action and messaging;

  6. Develop online advertisements;

  7. Place these advertisements using Facebook, Google, Instagram and LinkedIn;

  8. Budget campaigns;

  9. Monitor the results.


METHODS & TOOLS


The following tools will be demonstrated:


  • MS Excel for Budgeting

  • Facebook Advertising

  • Facebook Audience Insights

  • Google Adwords Keyword Tool Finder

  • Google Adwords: PPC

  • Google Adwords: Display Network

  • Google Console – Analytics and Backlink Tracker

  • Google Analytics

  • Youtube Advertising Framework

  • Instagram Advertising (on Facebook)

  • LinkedIn Advertising

  • Video Editing Software


TRAINING AGENDA


Day 1

  • Strategic Advertising and the Advertising Life Cycle

  • Audience Definition

  • Message Definition and Medium

  • Technical Copywriting across Message and Content

  • Setting up a Google Adwords PPC Campaign

  • Conversion Seminar and Workshop

Day 2

  • Understanding Display Marketing

  • Workshop: Creating a Facebook Advertisement

  • Workshop: Creating a Google Display Advert

  • Video Advertising

  • Workshop: Youtube Video Advertising

  • The Digital Action Plan


CONSULTANCY CONSULTATIONS


Each participating company will have a 1-day company consultation by the trainer. This visit is used to amplify and customise the training content. The in-company training will follow a structured framework and will be implemented together with each management team.


TRAINING FEE


The cost of the training is covered by the Human Resources Development Authority of Cyprus (HRDA). Value-Added Tax may apply to your participation, and will be calculated by the Cyprus Chamber of Commerce and Industry based on the number of participants from your enterprise who will attend the training, and their gross salaries.

TRAINER


The trainer is Philip Ammerman. Philip is an experienced consultant and entrepreneur active in digital transformation and tech start-ups. He has commissioned and managed major digital advertising campaigns, either on a stand-alone basis or in conjunction with wider advertising spend. He is highly proficient in Google and Facebook advertising.


Please view the event website here:

https://www.navigator-consulting.com/event-details/managing-digital-advertising-campaigns-for-small-enterprises-4


For further information, please contact:


Philip Ammerman

Managing Director

info@navigator-consulting.com

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