Managing Digital Advertising Campaigns for Small Enterprises
Wed 21 Apr
|Zoom
The training provides a strategic approach and specific tools needed for developing and managing digital advertising campaigns on Google, Facebook, LinkedIn and Instagram.
Time & Location
21 Apr 2021, 08:45 EEST – 22 Apr 2021, 17:15 EEST
Zoom
About the event
INTRODUCTION
Digital Advertising spending is growing rapidly worldwide. In the United States, total spending in 2020 is forecast to reach $ 151 billion (eMarketer, 2019), while European spending in 2018 exceeded € 55 billion (IAB, 2019). In Cyprus, one out of every five posts in Facebook’s stream are now advertisements.
Small companies in Cyprus show an increasing demand for online advertising services. However, they face a number of challenges in managing their online advertising spending:
Audience Definition and Selection
Messaging
Channel Selection