Navigator Consulting Group and the Cyprus Chamber of Commerce and Industry are organising a training programme entitled Managing Digital Advertising Campaigns for Small Enterprises. It provides a strategic approach and specific tools needed for developing and managing digital advertising campaigns on Google, Facebook, LinkedIn and Instagram. The training will be held on 10-11 February 2021, at the premises of the Cyprus Chamber of Commerce and Industry in Nicosia, Cyprus.
Nicosia, Cyprus: 2 September 2020
Digital Advertising spending is growing rapidly worldwide. In the United States, total spending in 2020 is forecast to reach $ 151 billion (eMarketer, 2019), while European spending in 2018 exceeded € 55 billion (IAB, 2019). In Cyprus, one out of every five posts in Facebook’s stream are now advertisements.
Small companies in Cyprus show an increasing demand for online advertising services. However, they face a number of challenges in managing their online advertising spending:
Audience Definition and Selection
Messaging
Channel Selection
Calls-to-Action and Conversion
Budgeting, Spend and ROI
Both Facebook and Google offer robust tools for self-managing digital advertising campaigns. These tools are free or low cost, and can be used by everyone with a basic understanding of software.
By participating in this training, participants can achieve these objectives in-house, without relying on expensive external consultants or agencies.
LEARNING OBJECTIVES
Participants in the course will be expected to master the following knowledge and skills:
Understand the strategic media and advertising cycle;
Adapt this cycle to their own enterprise in the online environment;
Define online customer and other segments and audiences;
Define messaging for specific services that can be promoted or sold online;
Develop their online sales funnel, Calls to Action and messaging;
Develop online advertisements;
Place these advertisements using Facebook, Google, Instagram and LinkedIn;
Budget campaigns;
Monitor the results.
TRAINING AGENDA
Please view the training agenda and more information about the training programme.
METHODS & TOOLS
The following tools will be demonstrated:
MS Excel for budgeting
Facebook Advertising
Facebook Audience Insights
Google Adwords Keyword Tool Finder
Google Adwords: PPC
Google Adwords: Display Network
Google Console – Analytics and Backlink Tracker
Google Analytics
Youtube Advertising Framework
Instagram Advertising (on Facebook)
LinkedIn Advertising
Video editing software
CONSULTANCY CONSULTATIONS
Each participating company will have a 1-day company consultation by the trainer. This visit is used to amplify and customise the training content. The in-company training will follow a structured framework and will be implemented together with each management team. Key elements of the visit include developing a Digital Advertising Action Plan, optimizing advertisements, developing a budget and return-on-investment forecasts.
TRAINER
The trainer is Philip Ammerman. Philip is an experienced consultant and entrepreneur active in digital transformation and tech start-ups. He has commissioned and managed major digital advertising campaigns, either on a stand-alone basis or in conjunction with wider advertising spend. He is highly proficient in Google and Facebook advertising.
TRAINING FEE
The cost of the training is covered by the Human Resources Development Authority of Cyprus (HRDA). Value-Added Tax may apply to your participation, and will be calculated by the Cyprus Chamber of Commerce and Industry based on the number of participants from your enterprise who will attend the training, and their gross salaries.
Please view the event website here
For further information, please contact:
Philip Ammerman
Managing Director