Thirteen Cypriot small enterprises completed the two-day Digital Project Management and Enterprise Transformation in Cyprus training programme, organised by the Cyprus Chamber of Commerce & Industry and Navigator Consulting at the Hilton Park Hotel in Nicosia, Cyprus.
The objective of the digital transformation programme was to support the competitiveness of Cyprus SMEs by capitalising on digital technology and tactics:
The importance of physical space and physical delivery or sales systems becomes less important as consumers and supplier interact online. A good supplier no longer needs to invest in a branch network to the same extent this was needed in the past.
New market segments in Cyprus and internationally can be opened. This approach is critical for numerous businesses in key segments in Cyprus ranging from tourism and professional services (lawyers and accountants involved in international company formation and management) to forex firms, engineers and architects and other professions.
A greater number of communications channels can be employed. The rise of smartphones and the growth of mobile browsing is changing how consumers search for and purchase goods and services.
A greater suitability for specific consumer segments, such as B2B professionals who have limited time available, or millennials (consumers who are 35 years old or younger, and are considered digital natives).
A key aspect of the training included waterfall and agile project management techniques.
Other content included:
Developing digital strategies and transformation roadmaps
Using team and project management software such as Asana or Bitrix
Developing project management teams
Assessing customers and prioritising digital projects.
The companies included a cross-section of start-ups and firms from Cyprus, including:
Hospitality industry
Retailers
Shipping firms
Importers and distributors
Software developers
Electrical engineering and power solutions
Insurance firms
The 2-day training is now being followed by consultancy visit to each company.