Navigator to hold training courses on eMarketing Training for Food & Drinks Sector, Cyprus and Crete


The Cyprus Chamber of Commerce and Industry and the Chamber of Commerce and Industry of Crete have commissioned an innovative training / consultancy programme designed to help small enterprises develop their emarketing and website strategies.


This introductory course will be delivered by Philip Ammerman of Navigator Consulting Group on the following dates:


Chania, Crete              8-9 October 2011

Rethymno, Crete         15-16 October 2011

Nicosia, Cyprus           25-26 October 2011

Lasithi, Crete               29-30 October 2011

Heraklion, Crete         5-6 November 2011


The course agenda includes:

Introduction to Online Sales and Marketing

  • Content Management Systems (CMS) and Templates

  • Online Sales Systems and Promotion

  • Search Engine Optimisation

Web Design 2.0

  • “3rd generation” Web Design Principles – Graphic Design

  • Content Management System Design

  • User Interaction & Social Media Integration

  • Basic Content Necessary for Food & Beverage Promotion

  • Evaluation of Successful Food & Beverage Websites

Search Engine Optimisation – Site Design

  • Html Code and SEO

  • Using the Google Adwords Keyword ToolKeyword Frequency, Density, Positioning

  • Incoming and Outbound Links

Online Advertising

  • Understanding the Pay-per-Click (PPC) concept

  • Setting up PPC Campaigns on Google & Facebook

  • Understanding Advertising Impressions

  • Branded Advertising: Banners, Buttons, etc.

  • Budgeting and Return-on-Investment (ROI) for Online Advertising


Social Media Promotion / “Free” Marketing

  • Setting up and Managing a Facebook and LinkedIn page

  • Social Media Marketing

  • General Database Marketing & email Campaigns

  • Press Releases and “Free” Marketing

  • Forums and Blogs


Website Statistics

  • Using Google Analytics

  • Website Traffic by Country, Browser, Language, Keyword, Search Engine, etc.


Managing an Online Marketing Campaign

  • Setting Objectives

  • Allocating Resources & Budgets

  • Measuring Return on Investment (ROI)

  • Working with External Web Designers


The language of the training is in Greek. Following the training programme, a short consultancy session with each participating company follows to review their individual websites and emarketing objectives.


Interested participants are invited to contact the Heraklion Chamber of Commerce & Industry, attn. Mr. Evangelos Douloufakis, or the Cyprus Chamber of Commerce & Industry, attn. Mr. Leonidas Paschalides, for more information.