Navigator to hold training courses on eMarketing Training for Food & Drinks Sector, Cyprus and Crete

Food, Drinks, Marketing, Digital, Consulting, Crete, Heraklion, Navigator, Training

The Cyprus Chamber of Commerce and Industry and the Chamber of Commerce and Industry of Crete have commissioned an innovative training / consultancy programme designed to help small enterprises develop their emarketing and website strategies.


This introductory course will be delivered by Philip Ammerman of Navigator Consulting Group on the following dates:


Chania, Crete              8-9 October 2011

Rethymno, Crete         15-16 October 2011

Nicosia, Cyprus           25-26 October 2011

Lasithi, Crete               29-30 October 2011

Heraklion, Crete         5-6 November 2011


The course agenda includes:

Introduction to Online Sales and Marketing

  • Content Management Systems (CMS) and Templates

  • Online Sales Systems and Promotion

  • Search Engine Optimisation

Web Design 2.0

  • “3rd generation” Web Design Principles – Graphic Design

  • Content Management System Design

  • User Interaction & Social Media Integration

  • Basic Content Necessary for Food & Beverage Promotion

  • Evaluation of Successful Food & Beverage Websites

Search Engine Optimisation – Site Design

  • Html Code and SEO

  • Using the Google Adwords Keyword ToolKeyword Frequency, Density, Positioning

  • Incoming and Outbound Links

Online Advertising

  • Understanding the Pay-per-Click (PPC) concept

  • Setting up PPC Campaigns on Google & Facebook

  • Understanding Advertising Impressions

  • Branded Advertising: Banners, Buttons, etc.

  • Budgeting and Return-on-Investment (ROI) for Online Advertising


Social Media Promotion / “Free” Marketing

  • Setting up and Managing a Facebook and LinkedIn page

  • Social Media Marketing

  • General Database Marketing & email Campaigns

  • Press Releases and “Free” Marketing

  • Forums and Blogs


Website Statistics

  • Using Google Analytics

  • Website Traffic by Country, Browser, Language, Keyword, Search Engine, etc.


Managing an Online Marketing Campaign

  • Setting Objectives

  • Allocating Resources & Budgets

  • Measuring Return on Investment (ROI)

  • Working with External Web Designers


The language of the training is in Greek. Following the training programme, a short consultancy session with each participating company follows to review their individual websites and emarketing objectives.


Interested participants are invited to contact the Heraklion Chamber of Commerce & Industry, attn. Mr. Evangelos Douloufakis, or the Cyprus Chamber of Commerce & Industry, attn. Mr. Leonidas Paschalides, for more information.

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