The Cyprus Chamber of Commerce and Industry and the Chamber of Commerce and Industry of Crete have commissioned an innovative training / consultancy programme designed to help small enterprises develop their emarketing and website strategies.
This introductory course will be delivered by Philip Ammerman of Navigator Consulting Group on the following dates:
Chania, Crete 8-9 October 2011
Rethymno, Crete 15-16 October 2011
Nicosia, Cyprus 25-26 October 2011
Lasithi, Crete 29-30 October 2011
Heraklion, Crete 5-6 November 2011
The course agenda includes:
Introduction to Online Sales and Marketing
Content Management Systems (CMS) and Templates
Online Sales Systems and Promotion
Search Engine Optimisation
Web Design 2.0
“3rd generation” Web Design Principles – Graphic Design
Content Management System Design
User Interaction & Social Media Integration
Basic Content Necessary for Food & Beverage Promotion
Evaluation of Successful Food & Beverage Websites
Search Engine Optimisation – Site Design
Html Code and SEO
Using the Google Adwords Keyword ToolKeyword Frequency, Density, Positioning
Incoming and Outbound Links
Online Advertising
Understanding the Pay-per-Click (PPC) concept
Setting up PPC Campaigns on Google & Facebook
Understanding Advertising Impressions
Branded Advertising: Banners, Buttons, etc.
Budgeting and Return-on-Investment (ROI) for Online Advertising
Social Media Promotion / “Free” Marketing
Setting up and Managing a Facebook and LinkedIn page
Social Media Marketing
General Database Marketing & email Campaigns
Press Releases and “Free” Marketing
Forums and Blogs
Website Statistics
Using Google Analytics
Website Traffic by Country, Browser, Language, Keyword, Search Engine, etc.
Managing an Online Marketing Campaign
Setting Objectives
Allocating Resources & Budgets
Measuring Return on Investment (ROI)
Working with External Web Designers
The language of the training is in Greek. Following the training programme, a short consultancy session with each participating company follows to review their individual websites and emarketing objectives.
Interested participants are invited to contact the Heraklion Chamber of Commerce & Industry, attn. Mr. Evangelos Douloufakis, or the Cyprus Chamber of Commerce & Industry, attn. Mr. Leonidas Paschalides, for more information.
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