Online Growth Strategies for Small Enterprises & Start-ups

Navigator Consulting designed and implemented a blended learning programme entitled Online Growth Strategies for Small Enterprises and Start-ups in Cyprus.

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In September 2018, Navigator Consulting completed a blended learning programme entitled Online Growth Strategies for Small Enterprises and Start-ups in Cyprus. The training was held in Nicosia, Cyprus and was attended by 14 small enterprises.

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One of the most frequent challenges small enterprises and start-ups encounter is expressing their online growth plans to internal shareholders and external investors. Without a dynamic financial and operating model that clearly models growth assumptions and results, company founders and managers find themselves unable to clearly express their growth potential and enterprise valuation.

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To address this problem, Navigator Consulting developed a strategic training programme introducing five business modelling strategies for online growth. These include:

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• Organic Growth Strategies (content and inbound marketing-driven using own cash flow and operations)

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• Sponsored Growth Strategies (Advertising-driven growth)

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• Mergers & Acquisitions

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• Venture Capital-driven growth

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• Online growth using other capital means (IPOs, ICOs, Debt)

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The Online Growth Strategies  training content included methods for:

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• Setting a growth strategy

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• Dynamic financial and operations modelling using MS Excel

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• Developing a 5-year customer acquisitions and revenue plan

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• Developing a 5-year product/service development plan

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• Developing a 5-year profit-loss model and plan together with the key indicators needed to attract funding or finance

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• Review of key technology and policy issues that will affect future growth in Cyprus and the EU

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Training topics covered included:

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• Determining growth strategies and impact on valuation

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• Setting up a dynamic financial model: assumptions, workings, capital expenditure, profit/loss, debt scenarios, key financial indicators, valuation examples

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• Product Launch; Pivoting; Scaling; the Valley of Death

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• Seed Capital and future funding rounds

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• Identifying likely Mergers & Acquisition targets or strategic investor

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• Brief methods of company valuation: IRR, EBITDA multiples, free cash flow, market observation

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• Understanding how to gain synergies from operations: post-merger restructuring

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• Social Media Marketing and Promotion: Facebook, LinkedIn, Google

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• Online Advertising using Google Adwords and Facebook Adverts

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• Setting up online advertisingand display advertising campaigns

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• Choosing between PPC and PPM pricing methods

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• Creating custom audiences and mirror / lookalike audience

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• Retargetting and best practise for avoiding retargeting fatigue

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• A/B testing and analytics

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• Content marketing

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• Search Engine Optimisation

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• Generating eMail Newsletters and eMail Marketing Tactics

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The course was specifically designed for innovative firms, small enterprises, and start-ups and was attended by a cross-section of Cypriot companies, including:

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• Travel and tourism firms

• Accounting and audit firms

• Legal firms

• Importers and distributors

• Retailers

• Property development firms

• Consultancies

• Software developers

 

This training builds on 25 years of experience gained in modelling and analysing businesses, enterprise valuation, start-up fundraising and due diligence.

 

If you are interested in commissioning a training programme or consultancy support for your company start-up, please contact us.