NM Hotel Resort Sale, Santorini, Greece
The Santorini NM Hotel is for sale for EUR 15,000,000. Built in 1992 and renovated in 2007, the NM Resort is a 90-room, 5* delux property in Santorini near the black sand beach of Perivolos, one of the most popular swimming beaches on the Greek island.
The Santorini NM Hotel is for sale for EUR 15,000,000.
Date of Engagement:
Countries of Operation:
Investment Advisory Services
Built in 1992 and renovated in 2007, the NM Resort is a 90-room, 5* delux property in Santorini near the black sand beach of Perivolos, one of the most popular swimming beaches on the Greek island.
This property includes 9 different hotel buildings around a central plaza and 2 swimming pools. The rooms comprise 16 suites, 74 rooms, and excellent amenities including a conference centre seating 150 people, a chapel for on-site weddings, a fitness centre, tennis court and other amenities.
There are an additional 20 hotel rooms currently being used for staff housing. The hotel has a spa license.
Hotel Financial Status
Profitability: 2012 sales of EUR 1.1 mln
EBITDA: EUR 657,000 or 59%
The hotel is owned and managed by a family which has reached the age where they want to exit the business.
Hotel Sales Price:
Asking sales price: EUR 10,000,000 as a going concern
Debt on the books: EUR 5.000.000
Total: EUR 15,000,000 (including the assumption of existing debt)
Current Hotel Management and Marketing
The NM hotel needs a marketing makover:
It does not have a good selection on online sales channels (e.g. it uses Expedia, which charges a 30% commission, but not Booking.com, which charges 15% and is dominant in Europe).
It does not use customer relationship management (CRM) and yield management to achieve repeat visits, direct sales or sales via customer referrals.
The hotel depends on room income: marketing of weddings, events, and other income categories is under-developed.
Hotel Investment Objective
An investor objective should be to raise room occupancy to 74% on a 7-month basis by 2018 and 79% by 2021.
Without tax optimisation, operations on a 7-month basis can reach sales of EUR 2.7 mln and net profit of EUR 831,000 by 2020.
These results can be improved by tax optimisation, yield management, and customer relationship management (CRM) methods.
Hotel Financial Results
The hotel is part of a family-owned corporation that owned two hotel properties in Santorini. One of these has been sold earlier in 2013. The financial operations of the present hotel are seen here. Each property was recorded as a separate profit centre in the company accounting system. These figures have not been audited or verified by Navigator Consulting.
The main weakness observed of the hotel is variable occupancy, and overall low occupancy even given the 7-month opening period. This is clearly observed in comparing room occupancy. In 2011, the hotel had a record year, with 53% overall occupancy (7 months). In 2012, this fell back to 39%.
The differences in certain months are indicative of the occupancy variations, which themselves reflect an artisanal or unprofessional marketing effort:
In October 2010, occupancy was 10%, falling to 7% in 2011 and 2% in 2012
In August 2012, occupancy was 57%; the previous 2 years it was at 92%
Each April, the hotel is open, but barely operational.
Unique Property for Santorini
It is one of the few large resorts on the island, serving tour operators, small groups, conferences and weddings.
It is one of the few resorts with a full set of high standard amenities, including gar-dens, swimming pools, fitness centre, etc.
It is located 150 m. from the beach, close enough to walk, but far enough to avoid the noise of the summer months.
70 rooms, 10 suites, 9 maisonette-suites
Outdoors & Indoors Bar
Indoor & Outdoor Restaurants
2 outdoor swimming pools
Open Air Jacuzzi
Baby sitting area
Water Sports Centre nearby
The hotel has a complete offer of audiovisual equipment for conferences and events, including LCD Projector, Microphone/ Wireless Microphones (on request), Podium, Screen, Flip Chart, Plasma TV, DVD, VH, Video, light scenarios. Other equipment can be provided on request.
Rooms are fully equipped with air conditioning, in-room safe deposit boxes, flat-screen TV, satellite TV, radio, refrigerator, hair dryer, bathrobes, sleepers and other comfort amenities. All rooms with private bath and bathtub.
Further Due Diligence Requirements:
An investment should consider the following due diligence:
Financial Due Diligence: financial audit on corporate accounts, including review of tour operator contracts.
Legal Due Diligence: evidence that there are no additional debts or liens on the property; that the hotel operation is legally-registered at the Chamber of Hotels and other organisations.
Construction Due Diligence: that the building is in good structural condition and complies with the building code and zoning requirements.
Please contact Philip Ammerman on for more information.
This notice is being furnished for the sole purpose of assisting the recipient in deciding whether to proceed with further analysis of this potential opportunity. This notice is for informational purposes only and shall not be construed as an offer or solicitation for the subscription or purchase or sale of any securities, or as an invitation, inducement or intermediation for the sale, subscription or purchase of securities, or form the basis of any decision to finance the transaction described herein, or for engaging in any other transaction.