Project Experience: Marketing & Sales
Under contract to the Cyprus Chamber of Commerce and Industry, Navigator completed a sectoral survey of the German wine market. The project included a comprehensive market assessment identifying opportunities and challenges for Cypriot wine producers to increase their exports to Germany.
Navigator Consulting Group was selected by international tender by the Cyprus Chamber of Commerce & Industry (CCCI) to organise a speciality food and drink buyer’s mission from Denmark, Sweden, Norway, Finland, Russia and Ukraine.
In October 2005, Navigator was commissioned by the Ukrainian market in corrugated packaging to implement a Marketing Development Programme (MDP). MDP focused on the strengthening of the Marketing and Sales Department strategic management, business processes and staff competencies.
NAVIGATOR monitored the implementation of a $ 60 million business plan, which included the disbursement of a $ 40 million loan provided by an International Financial Institution to Ukraine’s largest brewery.
NAVIGATOR implemented a comprehensive CRM analysis of a leading Cypriot food processing and distribution firm. The objective was to determine which clients were truly profitable, and how to structure sales and distribution activities and processes as a result.