Navigator has been commissioned by a chamber of commerce and industry to implement a market analysis of the German wine sector.
The objective of the analysis is to identify export opportunities and methods for national wine producers in the German wine market. The provisional report structure is:
Germany Macroeconomic Profile
Population and major cities
GDP, current in value terms and PPP
Consumer disposable income
Employment and unemployment
German Wine Sector Review
Major German wine producing regions
Major grape varieties
German Wine production overview
German Wine Prices and brands
German Wine Consumption
Wine imports to Germany by country of origin and type
Wine exports from Germany by country of destination and type
Total market size (domestic production + imports – exports)
Detailed German Wine Import Assessment
Wine imports by country
Wine imports by wine type (red, white, rose, sparkling)
Wine imports by packaging size (glass bottle, PET bottle, bag-in-box)
Contacts of Major German Wine Importers and Distributors
Contact Lists
Other contacts, e.g. media firms
Marketing Planning
Identification of the most suitable wine import segments
Wine pricing analysis
Minimum order sizes
Transport issues
Export marketing plan
Online marketing plan
Export budget
For further information, please contact Philip Ammerman on pga@navigator-consulting.com