In April – May 2021, Navigator Consulting completed a training course entitled Managing Digital Advertising Campaigns for Small Enterprises in Cyprus. The course provided managers of SMEs in Cyprus with a strategic approach and specific tools for creating and managing digital advertising campaigns on Google, Facebook, LinkedIn and Instagram.
Nicosia, Cyprus: 28 June 2021
The Digital Advertising training and consultancy programme attracted 14 small enterprises representing a multi-sectoral audience including tourism, property, manufacturing, and shipping firms. Following a 2-day training programme held on Zoom, each company received a full-day consulting visit where the topics covered during the training were applied to that firm.
The training included the following topics:
Google Adwords PPC Campaign
Conversion Seminar & Workshop
Understanding Display Marketing
Facebook Display Advertising
Google Display Advertising
Video Display Advertising
Reinforcing the Message
Digital Advertising Action Plan
The following tools were demonstrated during the training:
MS Excel for Budgeting
Facebook Audience Insights
Google Adwords Keyword Tool Finder
Google Adwords: PPC
Google Adwords: Display Network
Google Console – Analytics and Backlink Tracker
Youtube Advertising Framework
Instagram Advertising (on Facebook)
Video Editing Software
The in-company consultations applied the knowledge gained during the classroom training on how key principles of Digital Advertising could be adapted to each participating company.
Our training programme was created to meet an increasing demand for online advertising services from our clients in Cyprus who face a number of challenges in managing their online advertising spending in areas such as:
Audience Definition and Selection
Calls-to-Action and Conversion
Budgeting, Spend and ROI
If you are interested in organising a digital advertising training programme or consultation for your company or institution, please contact us.