• Ilma Danielienė

Developing Great Ideas for Startups

Updated: Jan 28

Navigator Consulting and the Centre for Entrepreneurship at the University of Cyprus invite you to join an online talk on Developing Great Ideas for Startups. The event will be held on 10 February 2021 at 17:00 on Zoom. Attendance is free of charge. To register to the event, please follow the link https://developing-great-ideas.eventbrite.co.uk.


Nicosia, Cyprus: 28 January 2021



Everyone has great ideas, and many of us have more than one. But how can you evaluate your idea to understand whether it’s good enough to launch as a business?


In order to help aspiring start-up founders, we have developed a 15-step thought process to help profile, quantify and evaluate start-up ideas.


This is done prior to a full business plan, and illustrates some of the practical requirements needed to convert an idea into a business venture.


There are fifteen steps to the process. While they appear linear, many of them are heavily iterative and you may often find yourself repeating steps or re-challenging assumptions the further you move into the process.


These are:


1. What Sets You on Fire?

2. Product Market Fit

3. Competitors

4. Defining & Defending your Product

5. Profiling your Ideal Customer

6. Market Size & Location

7. Market Access & Permission to Market

8. Testing your Product

9. Gaining your First Customer

10. Building your Team

11. Building your Capabilities

12. Finance & Costing

13. Pricing & Contracting

14. Getting Backed

15. The Give It All Up Test


This process will be explored in an online presentation by Philip Ammerman on 10 February 2021 for the Centre for Entrepreneurship at the University of Cyprus.


Philip Ammerman is a company founder, entrepreneur and angel investor. He works with investors, founders and other clients in due diligence, business valuation, financial modelling, business development and investment management.


Philip has advised “real economy” investments, on over 120 investment transactions with a total investment value exceeding € 6.0 bln. He has extensive experience in the tech sector, advising buy-side investors (VCs, PE firms, family offices, business angels) on due diligence and investment decisions. He also supports founders in areas such as business planning, valuation and fundraising.


In 2010, Philip and his partners launched the Navigator Entrepreneurship Charter, a commitment to support or launch one new company per year between 2010 and 2020. This has led to the foundation of 9 new companies and support to one entrepreneur. The Charter is being renewed in September 2020.


To register to the event, please follow the link https://developing-great-ideas.eventbrite.co.uk.


For more information, please visit the event website.

83 views0 comments