Omnichannel One-to-One Marketing in Cyprus in the COVID Era
Tue, 19 Oct
|Nicosia
Deploying Best Practise in Omnichannel One-to-One Methods for Greater Customer Engagement and Return
Time & Location
19 Oct 2021, 08:45 EEST – 20 Oct 2021, 17:15 EEST
Nicosia, Arch. Makarios III Ave 98, Nicosia 1077, Cyprus
About the event
Cypriot suppliers and customers have endured over 12 months of continual uncertainty, lockdown and paralysis introduced by the COVID-19 Pandemic. Entire sectors, such as tourism or catering, have seen an 80% drop in income and sales operations, while many individual vendors decided not to open in 2020 at all.
Cypriot companies across all sectors are confronted with a significant challenge: How can they engage effectively with customers in the post-COVID era?
This post-COVID or COVID-recovery period will therefore hold special challenges for Cypriot suppliers. The main challenges include:
a. Ensure that Cypriot and international customers are offered a seamless and high-quality sales experience through online and in-person sales channels;
b. Ensure that the appropriate value is provided to the appropriate customer segment or audience (this includes value for the vendor as well as value for the customer);
c. Ensure that a complete range of marketing and sales activities can be…