Managing Digital Advertising Campaigns for Small Enterprises

Digital Advertising spending is growing rapidly worldwide. In the United States, total spending in 2020 is forecast to reach $ 151 billion (eMarketer, 2019), while European spending in 2018 exceeded € 55 billion (IAB, 2019). In Cyprus, one out of every five posts in Facebook’s stream are now advertisements.

Small companies in Cyprus show an increasing demand for online advertising services. However, they face a number of challenges in managing their online advertising spending:

• Audience Definition and Selection 
• Messaging 
• Channel Selection 
• Calls-to-Action and Conversion 
• Budgeting, Spend and ROI  

Both Facebook and Google offer robust tools for self-managing digital advertising campaigns. These tools are free or low cost, and can be used by everyone with a basic understanding of software.

By participating in this training, you can achieve these objectives in-house, without relying on expensive external consultants or agencies.