Managing Digital Advertising Campaigns for Small Enterprises
Wed 15 Jul
|The Landmark Nicosia
The training provides a strategic approach towards developing and managing digital advertising campaigns on Google and Facebook.
Time & Location
15 Jul 2020, 08:40 – 16 Jul 2020, 17:00
The Landmark Nicosia, Λεωφόρος Αρχιεπισκόπου Μακαρίου Γ 98, Λευκωσία 1077, Cyprus
About the event
Digital Advertising spending is growing rapidly worldwide. In the United States, total spending in 2020 is forecast to reach $ 151 billion (eMarketer, 2019), while European spending in 2018 exceeded € 55 billion (IAB, 2019). In Cyprus, one out of every five posts in Facebook’s stream are now advertisements.
Small companies in Cyprus show an increasing demand for online advertising services. However, they face a number of challenges in managing their online advertising spending:
Audience Definition and Selection
Messaging
Channel Selection
Calls-to-Action and Conversion