• Ilma Danielienė

Navigator Consulting delivers Digital Advertising Training Course

Navigator Consulting delivered a 2-day training programme entitled Managing Digital Advertising Campaigns for Small Enterprises in Cyprus. Led by Philip Ammerman, the training was attended by 14 enterprises representing a cross-section of the Cypriot economy.


Nicosia, Cyprus: 23 April 2021



The training was held online on 21 – 22 April 2021 and was organised in cooperation with the Cyprus Chamber of Commerce and Industry. Representatives from 14 enterprises attended the event.


Navigator has developed this 2-day training programme to provide a strategic approach and specific tools for creating and managing digital advertising campaigns on Google, Facebook, LinkedIn, Instagram and Youtube.


The training included the following topics:


  • Strategic Advertising

  • Audience Definition

  • Message Definition

  • Technical Copywriting

  • Google Adwords PPC Campaign

  • Conversion Seminar & Workshop

  • Understanding Display Marketing

  • Facebook Display Advertising

  • Google Display Advertising

  • Video Display Advertising

  • Reinforcing the Message

  • Digital Advertising Action Plan

The following tools were demonstrated during the training:


  • MS Excel for Budgeting

  • Facebook Advertising

  • Facebook Audience Insights

  • Google Adwords Keyword Tool Finder

  • Google Adwords: PPC

  • Google Adwords: Display Network

  • Google Console – Analytics and Backlink Tracker

  • Google Analytics

  • Youtube Advertising Framework

  • Instagram Advertising (on Facebook)

  • LinkedIn Advertising

  • Video Editing Software


Each participating company will have a 1-day company consultation by the trainer. This visit will be used to amplify and customise the training content. The in-company training will follow a structured framework and will be implemented together with each management team.


Philip Ammerman is an experienced consultant and entrepreneur active in digital transformation and tech start-ups. He has commissioned and managed major digital advertising campaigns, either on a stand-alone basis or in conjunction with broader advertising spend.


For further information, please contact:


Philip Ammerman

Managing Director

info@navigator-consulting.com

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