Navigator Consulting delivered a 2-day training programme entitled Managing Digital Advertising Campaigns for Small Enterprises in Cyprus. Led by Philip Ammerman, the training was attended by 14 enterprises representing a cross-section of the Cypriot economy.
Nicosia, Cyprus: 23 April 2021
The training was held online on 21 – 22 April 2021 and was organised in cooperation with the Cyprus Chamber of Commerce and Industry. Representatives from 14 enterprises attended the event.
Navigator has developed this 2-day training programme to provide a strategic approach and specific tools for creating and managing digital advertising campaigns on Google, Facebook, LinkedIn, Instagram and Youtube.
The training included the following topics:
Google Adwords PPC Campaign
Conversion Seminar & Workshop
Understanding Display Marketing
Facebook Display Advertising
Google Display Advertising
Video Display Advertising
Reinforcing the Message
Digital Advertising Action Plan
The following tools were demonstrated during the training:
MS Excel for Budgeting
Facebook Audience Insights
Google Adwords Keyword Tool Finder
Google Adwords: PPC
Google Adwords: Display Network
Google Console – Analytics and Backlink Tracker
Youtube Advertising Framework
Instagram Advertising (on Facebook)
Video Editing Software
Each participating company will have a 1-day company consultation by the trainer. This visit will be used to amplify and customise the training content. The in-company training will follow a structured framework and will be implemented together with each management team.
Philip Ammerman is an experienced consultant and entrepreneur active in digital transformation and tech start-ups. He has commissioned and managed major digital advertising campaigns, either on a stand-alone basis or in conjunction with broader advertising spend.
For further information, please contact: