Paphos, Cyprus: 9 June 2016
Leptos Calypso Hotels and Navigator Consulting Group today announced a strategic partnership for online tourism marketing and guest experience.
Leptos Calypso Hotels is one of the largest hotel groups in Cyprus, with four properties in Paphos and one in Crete. Listed on the Cyprus Stock Exchange, Leptos Calypso Hotels is part of the Leptos Group of Companies.
The Leptos Calypso hotel properties include:
Under this partnership, Leptos Calypso and Navigator will together develop the online marketing services, customer experience and web content offered to guests and business partners. These include:
Strategic positioning of hotel offers and services;
Definition of hotel special offers and services to guests;
Website content development and content marketing;
Email communications and newsletters to hotel guests and partners;
Destination management information on events, tourist attractions and sites;
Social media marketing and support.
While Greece and Cyprus are seeing record numbers of incoming tourists in 2016, the hotel industry remains heavily seasonal and dominated by group travel. One of the key challenges faced by any hotel group is to extend seasonality, and manage the complexity of online tourism marketing.
Mr. Yiannos Pantazis, Group General Manager of Leptos Calypso Hotels, stated:
We are pleased to launch our online marketing partnership with Navigator Consulting Group. We are committed to offering the same high level of service to our guests and business partners online as we do in our hotels. We are confident that this partnership brings us closer to that goal.
Mr. Philip Ammerman, Managing Partner of Navigator Consulting Group, stated that:
It is an honour to be working with Leptos Calypso Hotels in Cyprus and Greece. We look forward to re-defining the online guest experience at Leptos Hotels, and will be working closely with the entire Leptos Calypso Hotels team and partners to this effect.
Paphos will be the European Capital of Culture in 2017, lending an added boost to arrivals and the development of cultural tourism in Cyprus and the entire Mediterranean area.
For further information, please contact us.