Navigator recently complete a content marketing training programme in Cyprus. Organised by the Cyprus Chamber of Commerce & Industry, the Content Marketing and Online Reputation Management course provided a 2-day detailed training session, followed by 1-day consultancy support to 12 small enterprises.
In a world of social media, viral marketing and user feedback on platforms as diverse as TripAdvisor and Facebook, content marketing and online reputation management are strategic imperatives.
Content marketing is the process of attracting online engagement through the production and distribution of high quality content. This can take the form of articles, blogs, videos, presentations or other information.
On the commercial side, the content marketing process can be used to:
Attract visitors via a network of social media sites, blogs, content marketing and SEO
Convert visitors into leads
Convert leads into customers
Assure customer retention by eCRM, special offers and engagement
Measuring the results
This process is illustrated by the emarketing sales funnel, which is a variant of the classical sales funnel. At the top of the funnel is the world wide web, which comprises over 3.5 billion internet users, over 1.1 billion daily Facebook users and hundreds of millions of users of other sites such as LinkedIn, Twitter, Instagram, and services.
Twelve Cyprus enterprises completed the training programme, including:
Based in Cyprus and Malta, the Kinanis Law Firm is one of the largest legal firms in Cyprus. Kinanis offers a range of services, including company formation, mergers & acquisition, litigation, trusts and estate planning, immigration and migration services and fund management.
The Zambartas Winery is a family-owned boutique winery in Limassol District which started operations in 2006 with a production of just 4,500 bottles. Highly respected and awarded, today Zambartas has reached 75,000 bottles with sales in Cyprus and internationally.
Innovation was founded in Cyprus in 1988 as a full-service advertising and creative firm. In 1998, it affiliated with Leo Burnett, and today is one of the leading marketing firms in Cyprus. It is a fully-integrated agency, including creative, design and media services.
Admine is an independent, international communications agency based in Thessaloniki, Athens and Nicosia. Admine creates innovative and high impact digital marketing campaigns as well as corporate identity, branding and related services. Admine’s clients include Honda Motors, Vichy, Lepoga, Wilkinson Sword and others.
Engino is a highly innovative toy and education game designer and manufacturer based in Limassol, Cyprus. Founded by Costas Sisamos, a former teacher and engineer, Engino develops a range of snap-fit toys incorporating gears, pulleys, motors, solar panels and other components that bridge the gap between learning and play.
Partners Professional Services is a Larnaca-based training organisation and consultancy that excels in customer service, marketing and organisational development. Partners has in-depth knowledge of the challenges faced by Cypriot employers in this regard.
Evangelou Loizou is a Nicosia-based professional services provider offering legal, accounting and management services in Cyprus. The firms offers company formation services, accounting and audit services, insolvency, and litigation support.
Possibly our most beloved client: New York Sweets is a Limassol-based, premium confectionery and sweets producer. Founded in 1986 as a single “laboratory” today New York Sweets has a chain of stores and is known for its cheesecakes, marble brownies, cookies and other goods.
Y. Yenis Contractors was founded in 1991 in Paphos, Cyprus. It provides construction, maintenance, renovation and development services in Paphos and Limassol, and has managed some of the highest profile investments in the region. Constantinos Yenis has recently launched Pafos City, an innovative destination guide to Paphos.
Founded in 1926, Nicolaides Opticians today runs a chain of 15 optician shops across Cyprus, representing major brands such as Ermenegildo Zegna, Porsche Collection, Gant, Moschino, Mont Blanc, Tom Ford, Roberto Cavalli and others.
Taxlinked.com was established by MC Trust in Larnaca as an international network and community for tax, accounting, legal and consultancy expertise. TaxLinked has been growing rapidly and today has over 800 members.
Costas Indianos is one of the oldest Cyprus law firms, founded in 1924. Today, the firm offers a range of services, including corporate and business law, Cyprus company registration, shipping services, debt collection, litigation, property and inheritance law.
The IDEA Programme also participated:
The Innovate Develop Excel Accomplish IDEA Programme (IDEA Programme) is an integrated acceleration incubation programme, founded by the Bank of Cyprus (BoC) and The Cyprus International Institute of Management (CIIM), aiming to develop and support innovative entrepreneurship and to create employment opportunities for people wanting to set base in Cyprus, ultimately boosting the competitiveness of the Cyprus economy at an international level. IDEA programme has four strategic partners, MTN Cyprus Ltd., Deloitte Limited, Innovation / Leo Burnett and Lellos P. Demetriades Law Office LLC.
We were extremely pleased with the high level of commitment shown by the participants.
Several have proceeded on major re-designs and changes of their websites and online marketing activities as a result of the training programme and the company visit.