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Technical Content Marketing for Lead Generation & Conversion 10/2023

Tue 03 Oct

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Cyprus Chamber of Commerce & Industry

Rank highly in Google and convert passive website viewers to customers using technical content marketing.

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Technical Content Marketing  for Lead Generation & Conversion 10/2023
Technical Content Marketing  for Lead Generation & Conversion 10/2023

Time & Location

03 Oct 2023, 08:30 – 04 Oct 2023, 17:30

Cyprus Chamber of Commerce & Industry, Georgiou Griva Digeni 38, Nicosia, Cyprus

About the event

Content Marketing is defined as:

"... a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action." (Content Marketing Institute)

Examples of content marketing include creation and distribution of:

  • News items and articles

  • White papers and reports

  • Consumer and vendor surveys

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