One-to-One Marketing for the Cyprus Tourism Sector
Time & Location
About the Event
Hotels generate massive amounts of customer data through reservations, conferences & events, internet logins, online requests and other sources.
This customer data is valuable: it can be used to generate segmented offers and information which can lead to
- Repeat business
- Direct bookings
- Higher occupancy
- Higher ADR via cross sales
- Higher customer satisfaction.
The tools for this are free or low cost, and can be used by everyone with a basic understanding of software.
By participating in this training, you can achieve these objectives in-house, without relying on expensive external consultants or agencies.