Managing Digital Loyalty Programmes April 2024
Tue 23 Apr
|Nicosia
The “Managing Digital Loyalty Programmes” training will train Cypriot managers on how to effectively structure and manage customer loyalty programmes that lead to improved sales results. This seminar will focus on both the strategy and the technology of managing a loyalty programme.
Time & Location
23 Apr 2024, 08:30 – 24 Apr 2024, 17:00
Nicosia, Georgiou Griva Digeni 38, Nicosia, Cyprus
About the event
Loyalty programmes have long been established in Cyprus, to the extent that Cypriot consumers are already familiar with them, and potentially saturated by them. Major Cypriot organisations in retail, HORECA, travel and other sectors all have loyalty programmes.
These tend to work using three main technologies at physical checkout, which is also known as the Point of Sale (POS):
1. A card-and-chip system: This is an intelligent card that can be swiped upon checkout and automatically tallies the purchase to the customer loyalty account. This is the most sophisticated and convenient system, but is also expensive to operate and maintain.
2. A simple card system (a number): This system essentially uses a number to correlate the loyalty points to the customer account. When you buy a coffee at Costa Coffee, and the barrista at checkout asks for your phone number, this is to assign the points from your transaction to…