Navigator recently completed a content marketing and online reputation management training session oriented towards small enterprises in Cyprus.
The world wide web continues to grow at an exponential pace. There are over 30 trillion webpages published, and over 3 billion internet users, and the adaptation rate of new technology and new applications is growing like never before. In this environment, it can be difficult for a small enterprise to allocate the resources necessary to compete online.
With the support of the Human Resources Development Authority, the Cyprus Chamber of Commerce and Industry organised a blended learning training programme on Content Marketing and Online Reputation Management. The training took place on 28-29 April, and was followed by full-day company visits for detailed consultations.
The course was specifically designed for small enterprises, and was attended by a cross-section of Cypriot companies.
Topics covered included:
Principles of Online Public Relations
Strategic matrix for online brand and reputation management
Managing Online Public Relations & Branding
Creating and Conveying Brand Identity Online
How social media amplify PR and brand threats and opportunities
Tools for tracking and measuring online news, threats and opportunities
Content Marketing Principles and Strategy
Content Marketing Architecture
Linking online and offline marketing, branding and PR
Developing high quality online content
Articles, whitepapers, blogs, photographs
Optimising website pages and content for search
Using Google Analytics and Google Webmaster to understand current trends
Using Google Adwords Keyword Tool Finder to select keywords
Quantitative and frequency analysis of keywords in text
Using social media for reputation and brand management and inbound marketing
P2P Networks: Facebook, LinkedIn, Google+
Graphic and Image Networks: Pinterest, Instagram, Picasa
Presentation and Text Sharing: Slideshare, Scribd
Video Sharing: Youtube, Vimeo
Google Maps and other applications
Generating eMail Newsletters and eMail Marketing Tactics
If you are interested in commissioning a training programme of consultation for your company or a group of companies, please contact us.