Navigator Consulting offers a range of introductory and advanced training courses for web design, emarketing, search engine optimisation, e-CRM, ecommerce development, and social media promotion.

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The training can be customised for

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• top-level management

• small groups of staff from one company or department

• multi-company courses within a specific sector, e.g. hotels, wineries, etc.

• open-training courses for companies and executives from multiple sectors

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Introduction to Online Sales and Marketing

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• Online statistics and market trends

• Content Management Systems (CMS) and Templates

• Online Sales / eCommerce Systems and Promotion

• Search Engine Optimisation

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Web Design 2.0

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• “3rd generation” Web Design Principles – Graphic Design

• The graphic design - SEO trade-off

• Content Management System Design

• User Interaction & Social Media Integration

• Basic Content Necessary for Food & Beverage Promotion

• Evaluation of Successful Websites

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Search Engine Optimisation – Site Design

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• Html Code and SEO

• Using the Google Adwords Keyword Tool

• Keyword Frequency, Density, Positioning

• Incoming and Outbound Links

• Google Pagerank, Google Plus, Google Like

• Optimising for Google, Yahoo, and Alexa

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Online Advertising - Pay-per-Click (PPC) Campaigns

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• Understanding the Pay-per-Click (PPC) concept

• Setting up PPC Campaigns on Google & Facebook

• Choosing between PPC and Impressions

• Measuring advertising effectiveness

• Budgeting and Return-on-Investment

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Branded Advertising

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• Managing online branded advertising campaigns

• Planning online media reach and frequency

• Optimal Advertisement design

• Selecting online sites to advertise

• Measuring advertising effectiveness

• Budgeting and Return-on-Investment (ROI)

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Social Media Promotion / “Free” Marketing

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• Setting up and Managing Facebook, LinkedIn and Google+ pages

• Social Media Marketing - Inviting Friends and Fans

• Integrating Social Media with Online and Offline Marketing

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General Database Marketing & Email Campaigns

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• Developing an email database

• Planning email marketing campaigns

• Working with in-house and cloud applications

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Online Linking Strategies and Promotion

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• Inbound Link Strategy (Backlink Strategy)

• Directory Listings

• Press Releases and Free Marketing

• Forums and Blogs

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Website Statistics

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• Using Google Analytics

• Website Traffic by Country, Browser, Language, Keyword, Search Engine, etc.

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Managing your Online Development Effort

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• Setting Objectives

• Allocating Resources & Budgets

• Measuring Return on Investment (ROI)

• Working with External Web Designers