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e-Marketing & e-Commerce Training

Navigator Consulting offers a range of introductory and advanced training courses for web design, emarketing, search engine optimisation, e-CRM, ecommerce development, and social media promotion.

The training can be customised for

  • top-level management

  • small groups of staff from one company or department

  • multi-company courses within a specific sector, e.g. hotels, wineries, etc.

  • open-training courses for companies and executives from multiple sectors

Introduction to Online Sales and Marketing

  • Online statistics and market trends

  • Content Management Systems (CMS) and Templates

  • Online Sales / eCommerce Systems and Promotion

  • Search Engine Optimisation

Web Design 2.0

  • “3rd generation” Web Design Principles – Graphic Design

  • The graphic design - SEO trade-off

  • Content Management System Design

  • User Interaction & Social Media Integration

  • Basic Content Necessary for Food & Beverage Promotion

  • Evaluation of Successful Websites

Search Engine Optimisation – Site Design

  • Html Code and SEO

  • Using the Google Adwords Keyword Tool

  • Keyword Frequency, Density, Positioning

  • Incoming and Outbound Links

  • Google Pagerank, Google Plus, Google Like

  • Optimising for Google, Yahoo, and Alexa

Online Advertising - Pay-per-Click (PPC) Campaigns

  • Understanding the Pay-per-Click (PPC) concept

  • Setting up PPC Campaigns on Google & Facebook

  • Choosing between PPC and Impressions

  • Measuring advertising effectiveness

  • Budgeting and Return-on-Investment

Branded Advertising

  • Managing online branded advertising campaigns

  • Planning online media reach and frequency

  • Optimal Advertisement design

  • Selecting online sites to advertise

  • Measuring advertising effectiveness

  • Budgeting and Return-on-Investment (ROI)

Social Media Promotion / “Free” Marketing

  • Setting up and Managing Facebook, LinkedIn and Google+ pages

  • Social Media Marketing - Inviting Friends and Fans

  • Integrating Social Media with Online and Offline Marketing

General Database Marketing & Email Campaigns

  • Developing an email database

  • Planning email marketing campaigns

  • Working with in-house and cloud applications

Online Linking Strategies and Promotion

  • Inbound Link Strategy (Backlink Strategy)

  • Directory Listings

  • Press Releases and Free Marketing

  • Forums and Blogs

Website Statistics

  • Using Google Analytics

  • Website Traffic by Country, Browser, Language, Keyword, Search Engine, etc.

Managing your Online Development Effort

  • Setting Objectives

  • Allocating Resources & Budgets

  • Measuring Return on Investment (ROI)

  • Working with External Web Designers

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