WHAT IS DIGITAL TRANSFORMATION?
Digital transformation is the process of adapting corporate processes to an online operating standard. According to Wikipedia:
Digital transformation is the changes associated with the application of digital technology in all aspects of human society. Digital transformation may be thought of as the third stage of embracing digital technologies: digital competence → digital usage → digital transformation, with usage and transformative ability informing digital literacy. The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain, rather than simply enhance and support the traditional methods.
1-day in-company training course
1-day preparation and follow-up
Course is delivered in-person or online
Instructor: Philip Ammerman
Pricing: Upon Request, depending on number of participants, degree of customisation, and travel
DIGITAL ADVERTISING FOR SMEs TRAINING
INTRODUCTION | AGENDA | PREPARATION & FOLLOW-UP | CERTIFICATES | TRAINER
Digital Transformation training programme addresses the key challenges faced by small enterprises in adapting to and competing in a digital world.
This training programme is prepared to reinforce your capacity to:
Strategically prepare for digital transformation, or the process of adapting a significant share of corporate operations to the internet. Digital transformation initiatives include preparing organisations, teams, business processes and corporate culture to orient around a customer-focussed, technology-driven, 24/7/365 environment;
Manage external vendors of digital and ICT services, such as web designers, online advertisers, SEO specialists, programmers and others more appropriately, in order to maximise benefits to the organisation.
Understand the technological trends that are transforming the modern economy, in sectors as diverse as banking, e-government, tourism, retail, B2B suppliers, customer service, online security, big data and Internet of Things.
Understand how consumers, customers, suppliers and other stakeholders are adapting to the internet in the process of becoming digital natives.
Systematically prepare own operations for digital transformation by adapting a 5-year strategic development plan which maps which business processes and value chain components must be migrated online.
Develop effective budgeting processes and return on investment (ROI) methods for digital and ICT projects
Digital Strategy and Commitment
Principles of Digital Project Management
Digital Outsourcing and Contracting
Using Project & Team Management Software
Budgets & ROI
A 5-Year Plan to Digital Transformation
TRAINING PREPARATION & FOLLOW-UP
Prior to the training programme, we will implement the trainee survey. This will analyse individual competencies and knowledge on the Digital Transformation. In this way we will determine the starting level of knowledge of participating companies and customise the training materials according to the survey’s results.
The training will be followed by a full day Company Visit to each participating company. The visit will be used review specific requirements, training needs and development needs of each company.
All managers who complete the training will be awarded Certificates of Participation. These can be co-branded with your company's logo.
ABOUT THE TRAINER
Philip is a consultant, entrepreneur and investment advisor who has advised start-ups, investors and enterprises on digital disruption, internationalisation and investment-led growth since 1994. He is founder of Navigator Consulting, Numenor Capital and the Centre for Innovation & Entrepreneurship.
Philip started his consultancy career in 1992. He supported the first wave of disruption in sectors such as banking and travel between 1995 and 2000, when the first dot.com crash took place.
In parallel, he supported “real economy” investments, primarily in industry and manufacturing, that took place in Greece, Central & Eastern Europe and the former Soviet Union. He has advised on over 220 investment transactions, (including M&A, loans and restructuring) with a total investment value exceeding € 6 billion.