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© NAVIGATOR Consulting Group Ltd., 2005
Designed by AZET group |
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Market Verification Survey, Ukraine
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BACKGROUND
Ukrplastic is Ukraine's leading flexible packaging materials
manufacturer. It is the only company in Ukraine that offers
integrated polyethylene and polypropylene packaging production
as well as rotogravure and laminated printing.
In order to improve its customer service and market position,
Ukrplastic commissioned NAVIGATOR to implement a comprehensive
market verification survey.
OUR SERVICES
A team of NAVIGATOR consultants implemented a in-depth analysis
of Ukrplastic's operations and business environment, including:
- Review of corporate strategy and objectives;
- Analysis of marketing & sales functions;
- Organisational analysis of the sales unit;
- Analysis of marketing & sales budget disbursements;
- Sales performance analysis from 1999 - 2001;
- Client interviews with 14 leading Ukrainian companies
in five sectors (printing, alcoholic drinks & beverages,
confectionery, dairy and other foodstuffs);
The project included on-site work in Kyiv as well as customer
interviews conducted in Dnepropetrovsk, Donetsk, L'viv and other
cities.
RESULTS
The results of the analysis outlined Ukrplastic's strengths
and weaknesses, and identified areas of improvement in terms
of customer service, client relationship management and marketing
structure and operations. The verification study was accepted
by senior management, and future changes in operating procedures
are underway.
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