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Tactical Marketing Cyprus

The Tactical Marketing training focusses on detailed analytics and customised online marketing solutions for Cyprus tourism enterprises.


A warm thank you to all the companies that participated in the Tactical Sales Initiatives Seminar on Tuesday and Wednesday in Paphos.

The schedule for company visits is:

Tuesday, 17 November Leptos Hotels (at the Coral Bay)

Wednesday, 18 November Helios Hotel

Thursday, 19 November Aphrodites Hills Property Management

Friday, 20 November Louis Travel (Nicosia)

Monday, 23 November Louis Hotels (Nicosia)

Tuesday, 24 November Capital Coast / Amphora Hotel

Wednesday 25 November Elea Estates

Thursday, 26 November Elysium Hotel

Friday, 27 November Cyprus Dream Weddings

Monday, 30 November Alpha Panarati Hotels


The Anemi Hotel will be scheduled on Monday, 16 November or Tuesday, 1 December.

In order to get the most value out of the Company Visit, I suggest we begin preparing for the event. Please let me know which subjects you would like to discuss.

Although the issue of analytics is difficult, I suggest trying to run the following ideas as a first step towards defining tactical sales campaigns:

  • Lost or Inactive Customers: Account Regeneration Campaign
  • Cypriot Customers Special Offers
  • MICE Offers
  • Corporate Offers (e.g. Christmas Parties)
  • Special Offers targetting a specific sales period for a well-defined segment of foreign customers

Please let me know if you need any support in preparation.