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Due Diligence and Business Plan Support, Automotive Battery Sector

Navigator is implementing a due diligence and business planning / financial forecasting support project for Ukraine's second-largest automotive battery manufacturer. The project includes a comprehensive market analysis in Ukraine, Russia, Belarus, Kazakhstan, Italy, France and Germany.

Navigator is currently implement a due diligence study and business plan development for the second-largest Ukrainian manufacturer of automotive batteries. This study supports our client’s application to the EBRD for a factory modernisation and expansion loan.

The study is designed to answer the following questions:

  1. What are the market segments targeted by the manufacturer’s products? What is the potential for the Group’s products in each of those market segments?
  2. How competitive are the manufacturer’s products compared to the products of its competitors in terms of suitability for their intended application, quality, price and reliability?
  3. Is the manufacturer’s marketing strategy for domestic and export markets appropriate, well supported and well substantiated and how can it be improved?
  4. Are the the manufacturer’s marketing/sales budget, structure, staff experience, as well as know-how appropriate?
  5. What are the advantages/disadvantages/threats for the the manufacturer’s to be affiliated with a wider group of companies?

The study includes the following components:

  • A dynamic model for automotive parc growth and battery demand in the seven countries under study to 2017
  • A comprehensive analysis of operations and functions of the Marketing and Sales department, including distribution arrangements, brands, research and development, pricing, quality management, etc.
  • A detailed analysis of sales turnover and profitability
  • A competitive and market share analysis of main competitors in Ukraine, Russia and globally (including Johnson Controls, FIAMM, Exide, and others)
  • A detailed Risk and SWOT analysis of the company and the planned investment
  • A detailed profit-loss, cash flow and balance sheet analysis and forecast to 2017.