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Marketing Strategy

We support the development of corporate marketing strategy, based on a comprehensive assessment of internal and external competitive advantages in specific product and service markets.

We develop original market research using a mix of different sources:

  • Staff and customer interviews
  • Competitor benchmarking
  • Sectoral and segment modelling and forecasting
  • In-store retail analysis
  • Distribution channel analysis
  • Brand recognition and metrics analysis
  • Margin and pricing analysis

This is then combined with strategic positioning and analysis to create a comprehensive marketing strategy. Such work includes an interactive approach, including:

  • Market share analysis and simulation
  • Sales forecasting
  • Pricing sensitivities and market share forecasting
  • Entry barrier analysis
  • Positioning
  • Distribution channel analysis
  • Advertising and promotional planning and budgeting
  • Salesforce development and compensation analysis
  • Budgeting and ROI
  • Risk analysis

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