Marketing (management) is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives. - Philip Kotler
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We support the development of corporate marketing strategy, based on a comprehensive assessment of internal and external competitive advantages in specific product and service markets.
We develop original market research using a mix of different sources:
- Staff and customer interviews
- Competitor benchmarking
- Sectoral and segment modelling and forecasting
- In-store retail analysis
- Distribution channel analysis
- Brand recognition and metrics analysis
- Margin and pricing analysis
This is then combined with strategic positioning and analysis to create a comprehensive marketing strategy. Such work includes an interactive approach, including:
- Market share analysis and simulation
- Sales forecasting
- Pricing sensitivities and market share forecasting
- Entry barrier analysis
- Positioning
- Distribution channel analysis
- Advertising and promotional planning and budgeting
- Salesforce development and compensation analysis
- Budgeting and ROI
- Risk analysis
