eMarketing & eCommerce Training
We offer a range of introductory and advanced training courses for web design, emarketing, search engine optimisation, e-CRM, ecommerce development and social media promotion.
Navigator Consulting offers a range of introductory and advanced training courses for web design, emarketing, search engine optimisation, e-CRM, ecommerce development, and social media promotion.
The training can be customised for
- top-level management
- small groups of staff from one company or department
- multi-company courses within a specific sector, e.g. hotels, wineries, etc.
- open-training courses for companies and executives from multiple sectors
Introduction to Online Sales and Marketing
- Online statistics and market trends
- Content Management Systems (CMS) and Templates
- Online Sales / eCommerce Systems and Promotion
- Search Engine Optimisation
Web Design 2.0
- “3rd generation” Web Design Principles – Graphic Design
- The graphic design - SEO trade-off
- Content Management System Design
- User Interaction & Social Media Integration
- Basic Content Necessary for Food & Beverage Promotion
- Evaluation of Successful Websites
Search Engine Optimisation – Site Design
- Html Code and SEO
- Using the Google Adwords Keyword Tool
- Keyword Frequency, Density, Positioning
- Incoming and Outbound Links
- Google Pagerank, Google Plus, Google Like
- Optimising for Google, Yahoo, and Alexa
Online Advertising - Pay-per-Click (PPC) Campaigns
- Understanding the Pay-per-Click (PPC) concept
- Setting up PPC Campaigns on Google & Facebook
- Choosing between PPC and Impressions
- Measuring advertising effectiveness
- Budgeting and Return-on-Investment
Branded Advertising
- Managing online branded advertising campaigns
- Planning online media reach and frequency
- Optimal Advertisement design
- Selecting online sites to advertise
- Measuring advertising effectiveness
- Budgeting and Return-on-Investment (ROI)
Social Media Promotion / “Free” Marketing
- Setting up and Managing Facebook, LinkedIn and Google+ pages
- Social Media Marketing - Inviting Friends and Fans
- Integrating Social Media with Online and Offline Marketing
General Database Marketing & Email Campaigns
- Developing an email database
- Planning email marketing campaigns
- Working with in-house and cloud applications
Online Linking Strategies and Promotion
- Inbound Link Strategy (Backlink Strategy)
- Directory Listings
- Press Releases and Free Marketing
- Forums and Blogs
Website Statistics
- Using Google Analytics
- Website Traffic by Country, Browser, Language, Keyword, Search Engine, etc.
Managing your Online Development Effort
- Setting Objectives
- Allocating Resources & Budgets
- Measuring Return on Investment (ROI)
- Working with External Web Designers
