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eMarketing & eCommerce Training

Navigator Consulting offers a range of introductory and advanced training courses for web design, emarketing, search engine optimisation, e-CRM, ecommerce development, and social media promotion.

The training can be customised for

  • top-level management
  • small groups of staff from one company or department
  • multi-company courses within a specific sector, e.g. hotels, wineries, etc.
  • open-training courses for companies and executives from multiple sectors

Introduction to Online Sales and Marketing

  • Online statistics and market trends
  • Content Management Systems (CMS) and Templates
  • Online Sales / eCommerce Systems and Promotion
  • Search Engine Optimisation

Web Design 2.0

  • “3rd generation” Web Design Principles – Graphic Design
  • The graphic design - SEO trade-off
  • Content Management System Design
  • User Interaction & Social Media Integration
  • Basic Content Necessary for Food & Beverage Promotion
  • Evaluation of Successful Websites

Search Engine Optimisation – Site Design

  • Html Code and SEO
  • Using the Google Adwords Keyword Tool
  • Keyword Frequency, Density, Positioning
  • Incoming and Outbound Links
  • Google Pagerank, Google Plus, Google Like
  • Optimising for Google, Yahoo, and Alexa

Online Advertising - Pay-per-Click (PPC) Campaigns

  • Understanding the Pay-per-Click (PPC) concept
  • Setting up PPC Campaigns on Google & Facebook
  • Choosing between PPC and Impressions
  • Measuring advertising effectiveness
  • Budgeting and Return-on-Investment

Branded Advertising

  • Managing online branded advertising campaigns
  • Planning online media reach and frequency
  • Optimal Advertisement design
  • Selecting online sites to advertise
  • Measuring advertising effectiveness
  • Budgeting and Return-on-Investment (ROI)

Social Media Promotion / “Free” Marketing

  • Setting up and Managing Facebook, LinkedIn and Google+ pages
  • Social Media Marketing - Inviting Friends and Fans
  • Integrating Social Media with Online and Offline Marketing

General Database Marketing & Email Campaigns

  • Developing an email database
  • Planning email marketing campaigns
  • Working with in-house and cloud applications

Online Linking Strategies and Promotion

  • Inbound Link Strategy (Backlink Strategy)
  • Directory Listings
  • Press Releases and Free Marketing
  • Forums and Blogs

Website Statistics

  • Using Google Analytics
  • Website Traffic by Country, Browser, Language, Keyword, Search Engine, etc.

Managing your Online Development Effort

  • Setting Objectives
  • Allocating Resources & Budgets
  • Measuring Return on Investment (ROI)
  • Working with External Web Designers