Eleven Tourism Companies complete Navigator’s Tactical Sales Training in Cyprus
We are pleased to announce that 11 companies have completed the Tactical Sales Initiatives and Online Marketing for the Cyprus Tourism Sector. The training was held at the Limassol Chamber of Commerce and Industry on 30-31 May 2016.
The hotels participating include 15 properties with a total of 2,365 rooms in Paphos, Limassol, and Ayia Napa. Three tour operators also participated, with a total passenger flow to Cyprus of over 1,000,000 tourists every year.
The objective of the Tactical Sales training is to develop a segmented, strategic approach towards tourism marketing, starting with detailed definition of customer segments and value drivers, and extending towards advanced marketing techniques include Facebook retargeting and segmented newsletter / email marketing.
Following the two-day classroom training, we are now starting in-house company consultations designed to audit and improve the competencies in digital marketing, strategic selling and financial analysis of each company.
The companies include a cross-section of Cyprus tourism market players, including:
The Aphrodite Hills Resort is Cyprus’ first integrated tourism resort, including an 18-hole, award-winning golf course, a 5* hotel with 290 rooms, and a network of villas with over 175 units. Additional amenities include a Spa, a Tennis Academy, a retail Village, and a Beach Club. The resort includes 578 acres overlooking the Mediterranean Sea.
The Kanika Hotels Group is one of the leading hotel developers and managers in Cyprus. Kanika properties include the Alexander the Great Beach Hotel in Paphos (4*, 202 rooms); the Elias Beach Hotel in Limassol (4*, 174 rooms); the Olympic Bay in Ayia Napa (4* 282 rooms); and the Olympic Lagoon in Paphos (5*, 276 rooms).
The Londa Hotel is located in Germasogeia, Limassol, Cyprus, on the sea, and is one of the few true boutique hotels in Cyprus. With 68 rooms, the Londa provides a high level of personalised service and an attention to quality and detail.
Located in Platres, in the Troodos Mountains, the Forest Park Hotel is a 4* property with 137 rooms. Founded in 1932, the Forest Park is a historical property that witnessed the British Colonial administration, the Second World War, the Suez crisis and the independence of Cyprus in 1960.
The Kapetanios Hotel Group comprises three properties: the Kapetanios Limassol (3*, 75 rooms); the Kapetanios Odyssia in Limassol (3*, 159 rooms) and the Kapetanios Bay Hotel in Protaras (3*, 135 rooms).
The Ajax Hotel is located in downtown Limassol. This is a 4*, 176-room property which caters to business travellers, events and leisure groups.
Tsanotel is a newly-renovated and rebranded hotel property in Limassol, Cyprus. Formerly the Azur Hotel, Tsanotel is a 3*, 96-room property in the Limassol tourist area.
The Pefkos Hotel is a 3*, 120-room property in Limassol located in close proximity to Limassol Marina and the Old Town.
Sun House Travel is one of the largest destination management companies and tour operators in Cyprus. Sun House acts as a local agent for some of the world’s largest tour groups, including Thomas Cook Reisen Germany, Neckermann Germany, Bucher Reisen Germany, Neckermann Poland, Neckermann Holland, Neckemann Belgium, Thomas Cook Belgium, Pegase Belgium, Thomas Cook France, Jet Tours France, Neckermann Hungary, Neckermann Poland, Neckermann Austria, Exlusiv Geniessen, Thomas Cook UK, Club 18-30, MyTravel, Sunset, Airtours, Style Villas, Panorama Ireland, Sunworld Ireland, Manos UK, Direct Holidays UK, and Direct Ireland.
Pan Leon is a dynamic tour operator and travel agent, offering ticketing, incoming, outbound tours, corporate travel, and other services, including travel insurance.
Lomamatkat Cyprus represents the major Finnish tour operator, and includes both travel and hotel operations in Cyprus.
The Tactical Sales seminar is one of a series of highly specialised training and performance improvement trainings organised by Navigator Consulting Group. To learn more about how we can help your company, please contact us.