NAVIGATOR offers an integrated range of marketing analysis and
development services, including:
- Sectoral Surveys
- Market Entry Studies
- Customer Relationship Management
- Consumer Surveys
- Retail Audits
- Product Branding & Positioning
- Retail & Distribution Structure Analysis
- Organisational Restructuring of Marketing & Sales
Departments
- Competitor Analysis
- Marketing Information & Intelligence
- Public Awareness
We also support the online marketing processing, including:
- Online Branding
- CRM Solutions Implementation
- Database Development & Management
- B2B and B2C Marketing & eCommerce Development
Some project examples include:
JSC Rubezhnoye Board & Packaging
Group
Ukraine, 2002
Implementation of a comprehensive sectoral survey and market
verification for a leading corrugated packaging manufacturer
in Ukraine.
CRM - Customer Relationship Management - Training
Programme
Cyprus, 2002
Design and implementation of an training programme, followed
by in-company consultancy visits, in the field of CRM, highlighting
strategic, organisational, financial, data processing, and
online aspects. For the Cyprus Chamber of Commerce & Industry.
Ukrplastic JSC
Ukraine, 2001
Implementation of a sectoral analysis, client survey, sales
analysis and review of marketing & sales functions for
Ukrplastic, Ukraine's leading flexible packaging manufacturer.
Landell Mills Ltd.
Greece, 2001
Implementation of a sectoral survey of the Hellenic Dairy
Sector. Identification of main production and processing companies
and trends, as well as pricing, import-export structure and
hygienic requirements.
Consumers Sklo Zorya
Ukraine & Russia, 2001
Sectoral survey and sales analysis for glass packaging opportunities
in Ukraine and Russia, for Ukraine's leading flint glass manufacturer.
International School of Brussels
Belgium, 2000
Development of a new marketing identity for ISB, based on
internal surveys as well as competitive benchmarking.
Multinational Engineering Company
Stockholm, 2000
Development of a European marketing study for a new concept
of ventilation equipment, focus on Sweden, Finland, Switzerland,
UK, France, and Germany. Project under subcontract to Cottrell
& Fortmann Ltd.
Obolon JSC & EBRD
Ukraine, 1999 - 2002
Monitoring of a large-scale business plan in Ukraine's leading
brewery and soft drinks producer.
IRIS S.A. & UNIDO
Ethiopia, 1997
Sectoral Survey of the Ethiopian cotton production, cotton
ginning, spinning & weaving sector in support of a Greek
- Ethiopian joint venture.
Centre for Development of Industry
Greece, 1997
Sectoral survey of the Greek fruits & vegetables market
and evaluation of co-operation opportunities between Greek
and ACP companies.
Centre for Development of Industry
Poland, Hungary, Czech Republic, Slovenia, Bulgaria, Romania,
1997
Sectoral survey of the CEEC fruits & vegetables market
and evaluation of co-operation opportunities between Greek
and ACP companies.
Client Confidential
Greece, 1997
Market analysis of alcoholic drinks sector and review of merger
effects on EU competition policy.
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