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Digital Transformation: Trends in the Digital Economy

Limassol, Cyprus, 18 February 2017


Philip Ammerman will be presenting at the Cyprus Digital Marketing Conference, to be held at the Royal Apollonia Hotel in Limassol, Cyprus on Saturday, 18 February.

As digital disruption gathers pace, Philip will present on the accelerating trends that define the digital economy, and assess how enterprises must react.

The presentation will be held from 11:30 – 13:0 on the following subjects:

Digital Transformation: Short-Term and Long-Term Trends affecting the Digital Economy:

  • Web 3.0 / Semantic Web

  • Internet of Things

  • Virtual Reality

  • Wearable Technologies

  • Intelligent Assistants

  • Common Procurement Systems

  • Digital Natives and emerging Consumer Demographics

Current Status of eCommerce and Online Interactions

Basic Architecture for Successful Online Marketing and Interaction:

  • Website, CMS / eCommerce

  • Outbound Marketing: Pay-per-click and branded advertising, email marketing

  • Inbound & Content Marketing: SEO, Backlinks, Content

  • Management & ROI

Planning for Conversion and Results

Customer Experience Management (CEM/CX), User Experience (UX), User Interface (UI)

Programmatic Marketing and Social Media Marketing

Latest Trends in Google Page Rank Model and SEO

An Action Plan for Digital Transformation


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