1. Determine your net customer profitability, after allocating corporate overheads per customer

2. Segment your customers by profitability as well as other criteria (e.g. frequency purchasers)

3. Understand key customer motivation and values

4. Calculate and improve the Return-on-Investment (ROI) of your marketing & sales activities

5. Increase profitability and sales through cross-selling, up-selling and predictive marketing

6. Identify new and related customer segments and channels

7. Serving customers more effectively and improving loyalty

Experience from Cyprus and other countries shows that NAVIGATOR CRM projects, where fully implemented, can achieve a 5-25% rise in profitability by working more effectively with existing customer groups, and re-deploying marketing and distribution resources to focus on net profitability.

The NAVIGATOR CRM approach is applicable to large and small companies, in all economic sectors. The main pre-requisites for participation are a willingness to invest time in researching your own sales tactics, and your own current profitability, and then making strategic decisions. Our training programme will challenge you in this respect, since in most companies, the financial and marketing/sales functions usually work in traditional ways which may not be suited to the current competitive reality in Cyprus.